EFFECTIVE DATE: November 6, 2019

In this Privacy Policy (“Policy”), we describe how Tam(squared) Inc., doing business as Paceline (“Paceline,” “we,” “us,” or “our”) collects, uses, and discloses information that we obtain about visitors to our website (the “Site”), users of our mobile Application (the “App”) and the services available through our Site and App (collectively, the “Services”).

By visiting the Site, using or downloading the App, or using any of our Services, you agree that your personal information will be handled as described in this Policy. Your use of our Site, App, or Services, and any dispute over privacy, is subject to this Policy and our Terms of Use, including its applicable limitations on damages and the resolution of disputes. The Paceline Terms of Service are incorporated by reference into this Policy.

The Information We Collect About You

We collect information about you directly from you, from other data sources, and automatically through your use of our Site, App, or Services.

Information We Collect Directly From You. The information we collect from you depends on how you use our Services. To create an account, you must provide your name, email address, and link at least one of your financial accounts to your Paceline account. You may also upload a profile photo to your account.

If you sign up for early access to Paceline on our Site, we will collect your name, email address, and information about the types of wearable fitness devices and credit cards you use.

Information We Collect From Other Entities.

·       Your Wearable Device. With your consent, we will collect your physical activity information from your wearable device provider. This information includes your energy output, activity levels and time periods, cycling distance, exercise minutes, heart rate, step counts, swimming distance, swimming strokes, walking and running distances, and workout period. We will also collect the following information if you have provided it to your wearable device provider: date of birth, height, sex, and weight. We will continue to collect information from your wearable device provider until you remove the wearable device from your Paceline account.

·       Your Financial Accounts. With your consent and in order to provide you with more relevant rewards, we will collect information about your financial account transactions from accounts that you link to your Paceline account.  To do so, you will need to enter your online credentials for your financial accounts. Once your financial account login information is verified, we will collect up to 24 months of transaction information from the financial accounts linked to your login – for example, if you have a checking and credit card account under the online banking login you provide, we will collect transaction information from both the checking and credit card accounts. We will continue to collect transaction information from your financial accounts until you unlink your financial accounts from your Paceline account.

Information We Collect Automatically. We automatically collect information about your use of our Site and App through cookies, web beacons, and other technologies, including technologies designed for mobile apps. To the extent permitted by applicable law, we combine this information with other information we collect about you, including your personal information. Please see the section “Cookies and Other Tracking Mechanisms” below for more information


  • Your domain name; your browser type and operating system;

  • Web pages you view and links you click on the Site;

  • Your IP address;

  • The length of time you visit our Site and use our services;

  • The referring URL, or the webpage that led you to our Site.


  • Device name and model; operating system type, name, and version;

  • Mobile device ID and IP address;

  • Language information;

  • Activities within the App; and the length of time that you are logged into our App.

How We Use Your Information

We use your information, including your personal information, for the following purposes:

Service Provisioning

  • To provide our wellness program and Services to you.

  • To communicate with you about your use of our services, to respond to your inquiries, to provide you with rewards that you earn, and for other customer service purposes.

  • To tailor the content and information that we may send or display to you, to offer personalized fitness goals and activities and rewards for completing those goals/activities, to provide personalized help and instructions, and to otherwise personalize your experiences while using the Services.


  • To send you news and newsletters about Paceline, and to send you email marketing about our products and services and products and services we may jointly offer with our rewards or financial services partners.

  • To send you email marketing about products and services of our affiliated entities.

  • To send you email marketing about products and services of other entities that we think may be of interest to you, including our financial institution and rewards partners’ products and services.


  • To assist us in determining relevant advertising content and media.

  • To evaluate the success of our adverting campaigns (including our use of interest-based advertising and offline promotional campaigns).·


To enter you into sweepstakes, contests, and promotions in accordance with your request (note that separate rules, terms, or privacy policies may apply).

  • Product Improvement and Research

  • To analyze user behaviors, including users’ fitness and consumer purchasing activities, to improve the Services and our reward offerings and reward incentives.

  • To better understand how users access and use our Services, both on an aggregated and individualized basis. For example, we will evaluate which features of our App are more (or least) used by users, and we will use this information to improve our Services.

  • To administer surveys and questionnaires, such as for market research or customer satisfaction purposes.

  • To provide our reward and financial services partners with aggregated or deidentified reporting about users’ behaviors, including their physical activities and consumer purchasing behaviors.

Legal Purposes

  • To comply with legal obligations, as part of our general business operations, and for other business administration purposes.

  • Where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person or violations of our Terms of Service or this Policy.

How We Share Your Information

We may share your information, including personal information, as follows:

  • Service Providers. We disclose the information we collect from you to service providers, contractors or agents who perform functions on our behalf.

  • Affiliates. We disclose the information we collect from you to our affiliates or subsidiaries.

  • Financial Account Transaction Information. To provide us with access to your financial account transaction information, we use the services of Plaid. When you agree to provide us with access to your financial account transaction information, you agree that Plaid will have access to your information, and its access to such information is covered by Plaid’s privacy policy, not this one.

  • We also disclose information in the following circumstances:

  • Business Transfers. If (i) we or our affiliates are or may be acquired by, merged with, or invested in by another company, or (ii) if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected from you to the other company.  As part of the business transfer process, we may share certain of your personal information with lenders, auditors, and advisors, including attorneys and consultants.

  • In Response to Legal Process. We disclose your information to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a subpoena.

  • To Protect Us and Others. We disclose your information when we believe it is appropriate to do so to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms of Use or this Policy, or as evidence in litigation in which we are involved.

  • Aggregate and De-Identified Information. We share aggregate, anonymized, or de-identified information about users with our rewards and financial services partners and other third parties for marketing, advertising, research or similar purposes.

  • Our Use of Cookies and Other Tracking Mechanisms

We and our service providers use cookies and other tracking mechanisms to track information about your use of our Site, App, or Services. We may combine this information with other personal information we collect from you (and our service providers may do so on our behalf).

Cookies.  Cookies are alphanumeric identifiers that we transfer to your device’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Services, while others are used to enable a faster log-in process or to allow us to track your activities at our Services.

Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Services who disable cookies will be able to browse certain areas of the Site, but some features may not function.

Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your device’s hard drive, clear GIFs are embedded invisibly on web and application pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Site, App, and Services to, among other things, track the activities of Site visitors and App and Services users, help us manage content, and compile statistics about Site, App, and Services usage. We and our service providers also use clear GIFs in HTML emails, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Cached Information. The App will automatically store information on your device’s hard drive about your use of the App and your preferences (“Cached Information”). We use Cached Information to enhance your experience on our App. If you delete the App from your device, Cached Information stored on the device will be deleted.

Analytics. We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site, and to the extent permitted, our Apps. We also may use other analytic means to evaluate our Site and Apps. We use these tools to help us improve our Site’s and Apps’ performance and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services. To learn more about Google’s privacy practices, please review the Google Privacy Policy at You can also download the Google Analytics Opt-out Browser Add-on to prevent their data from being used by Google Analytics at

Do-Not-Track. Currently, our systems do not recognize browser “do-not-track” requests.

Links to Non-affiliated Websites

Our Site, App, and Services may contain links to non-affiliated websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those non-affiliated websites. We are not responsible for the information practices of such websites.

Security of My Personal Information

We have implemented reasonable precautions to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.

You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

Access To My Personal Information

You may modify personal information that you have submitted by contacting us at our Support page.  Please note that copies of information that you have updated, modified or deleted may remain viewable in cached and archived pages of the Site, App, or Services for a period of time.

What Choices Do I Have Regarding Promotional Emails

We may send periodic promotional emails to you. You may opt-out of promotional emails by following the opt-out instructions contained in the email. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving promotional emails, we may still send you emails about your account or any services you have requested or received from us.

Children Under 13

Our Services are not designed for children under 13. If we discover that a child under 13 has provided us with personal information, we will delete such information from our systems.

Contact Us

If you have questions about the privacy aspects of our Services or would like to make a complaint, please contact us at our Support page.

Changes to this Policy

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site and App. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Site and App.


Privacy Preference Center