"Our goal is to change the nature of preventative health for everyone."

— Joel Lieginger, Founder

We live in a society with a healthcare system that profits when you’re sick. But what if there was a system that helped prevent you from getting sick in the first place? What if you got paid to be healthy?

Your health is a financial asset, but the system isn’t set up so that you – or society at large – benefit. That’s why we started Paceline. We’ve built the first Unified Wellness platform – an integrated system that connects financial services and health and wellness data with financial incentives.

We started by giving rewards for being physically active. Now, we’re launching the first health & wellness credit card – a financial services product that finally treats health as a form of currency—a critical step along the journey to Unified Wellness.

We believe that when we help people become healthier and more productive, we can create a better world for everyone – even those who don’t participate. Because as the Unified Wellness flywheel spins, the economic pie for all grows.

It’s time to get paid for improving society’s most important investment: yourself.


Paceline Launches First-Ever Health & Wellness Credit Card

Business Wire

Read More

Fitness-Rewards Startup Paceline Raises Nearly $30 Million in Series A Round


Read More

KTLA: From gift cards to cash: these fitness apps pay you to get in shape


Read More

Railsbank and Paceline collaborate on first-ever health and wellness credit card


Read More

Yahoo Finance Interview with Joel

Yahoo Finance

Read More

Why banks are rewarding customers for exercising

American Banker

Read More

Paceline Announces $5 Million Venture Capital Investment Round

Yahoo Finance

Read More

Health And Wellness Platform Paceline Scores $5M In Venture Capital


Read More

Here's the 18-page pitch deck a startup rewarding customers for staying fit used to nab a $5 million seed round from VCs, Northwestern Mutual, and a BlackRock exec

Business Insider

Read More

With Fitness Plus, Apple could very well take the lead in on-demand exercise

Digital Trends

Read More

Paceline Announces $5 Million Venture Capital Investment Round

Market Screener

Read More

Get in touch

Contact our PR team by sending an email to PR@paceline.fit


Join Us!

We’re looking to build out our Paceline with a team of people who are passionate about changing the nature of preventative health, and incentivize more Americans to get (and stay!) moving, those who understand what it means to be part of something bigger than their individual goals, able to take the lead, but also know how to support in any position.

View open positions

Our Backers

What are you waiting for?

Get the app. Get moving. Get in on those rewards*